“开学经济”升温!多地学习产品迎销售旺季,联名文具、数码产品热销|国产又爽又大又黄a片色戒一
新学期即将到来,“开学经济”持续升温。在河南、山西、安徽多个家电卖场和商超里,各类学习用品、电子产品、运动服装等,都迎来了销售旺季。
在河南郑州多个家电卖场,手机、笔记本电脑、AI智能学习机等3C产品区的消费者络绎不绝,其中有不少是家长带孩子来选购电子产品。有的商场还专门打造了集文具、电子产品、行李箱、眼镜等开学季相关产品的购物一条街,其中各种联名文具、承重较强的行李箱等产品销量增长明显。
河南郑州某商场销售员 尚甜甜:近期箱包销售增长是非常明显的,基本上增幅能达到50%到60%之间,学生群体的销售占比基本上能占到80%左右。
在山西太原市区的一家大型书店里,各类学科教辅、工具书、课外读物等书籍,被摆放在书架的显眼位置,吸引了不少学生和家长认真挑选,书店方面也提前备足各类热销书籍。
山西太原市某书店工作人员 穆璎德溶:从8月底到9月中旬这个时间段,是我们教育书店的销售高峰期,备货量比平时要大很多,订货量也比之前增加20%到50%。
数码产品同样迎来热销,特别是国补叠加商家优惠,不少学生购新换旧热情高涨。在太原市区的一家数码产品商场,不少学生挑选适合自己的手机、电脑等产品。
在安徽合肥的一处商场,服饰区借着“开学季”的东风开启促销模式。众多运动服饰品牌纷纷设立临时展柜,卫衣、运动鞋等百搭款被摆在C位。
安徽合肥某运动服饰店工作人员 程玲玲:现在针对开学季,我们的书包可以打8折左右,鞋子都可以打到将近5折。
并且针对开学季,各电子产品商家也纷纷推出“学生专属”。“开学焕新季”、教育优惠价、学生送赠品等活动让人应接不暇。
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