抖音电商持续治理虚假宣传保健功效:清退违规达人4.3万名,违规商家793家|国产精品久久久久久吹潮

  10月20日,抖音电商安全与信任中心发布治理虚假宣传保健功效的进展,公告称多平台反复出现以“健康焦虑”为卖点的功效虚假宣传现象,已成为食品行业的顽疾。据了解,部分不良商家、达人将普通食品包装为“保健品”或“特医食品”,甚至将保健食品夸大为具有医疗功效,损害了消费者权益。该平台持续展开专项治理,近三个月已累计清退因虚假功效宣传的违规达人4.3万名,清退出售滋补保健类商品的违规商家793家。

  依据法律法规及平台规则,普通食品不得宣称疾病预防、治疗、保健功能或特殊医学用途;保健食品的单一成分作用亦不得外延为产品整体疗效。抖音电商表示,平台一直以严格标准规范经营秩序,同时积极与有关部门协作,对情节严重者依法移送监管,维护安全、诚信的消费环境。

  为便于社会监督与经营者合规经营,平台公布了部分典型违规案例,包括通过直播间评论或短视频引流,暗示普通膳食类商品具有减肥等功效;将茶饮、零食等普通食品或保健食品宣传为具备“壮阳”等功效;以及在销售普通膳食类商品时未明确其食品属性,并在用户咨询中明示或暗示减肥功效等。针对上述行为,平台已对相关达人进行清退并处置佣金,对涉事商家予以清退并冻结货款。

  抖音电商表示,后续将依据《创作者【虚假宣传:功效虚假】实施细则》《创作者【推广资质规避类商品】细则》《商家【行业/商品资质违规】细则》等规则,视违规情节采取商品下架、商品封禁、罚款、冻结货款等措施;情节特别严重的,将直接清退。平台将持续强化巡查与风控,对涉及虚假宣传线索及时通报监管部门。

###Cfanyingdanbaigaoshuomingshenme?Cfanyingdanbai(CRP)shiyizhongzaitineiyingduiyanzhengshichanshengdejixingqifanyingdanbai。dangshentishoudaoganran、waishanghuoqitayanzhengcijishi,ganzanghuixunsuhechengbingshifangCRP,zhishixueyezhongdeCRPshuipingshenggao。yinci,CRPdejiancezailinchuangshangchangbeiyonglaipingguhejianceyanzhengfanying。dangCRPshuipingshenggaoshi,tongchangyiweizhetineicunzaiyizhongweibeipaichudeyanzheng。changjiandeyuanyinbaokuoxijunganran、bingduganran、mianyixitongjibing(rufengshixingguanjieyan、xitongxinghongbanlangchuang)、manxingbing(rutangniaobing、xinxueguanjibing)huozhongliudeng。zhebingbuyiweizhezhegeshuzhikeyizhijiezhixiangmouyizhongtedingdejibing,ershitishiyishengxuyaojinxingjinyibudejianzhahepinggu,yiquedingqianzaidejiankangwenti。chuleyanzhengfanying,CRPgaohaiyoukenengyushenghuofangshiyouguan,liruxiyan、feipang、quefaduanliandeng,shenzhiyixiexinliyinsu(ruyali)yehuiyingxiangCRPshuiping。yinci,baochijiankangdeshenghuoxiguan,rujunhengyinshi、guilvyundonghelianghaodexinlizhuangtai,duiyujiangdiCRPshuiping、weihuzhengtijiankangzhiguanzhongyao。zailinchuangshijianzhong,CRPjiancechangyuqitazhibiaojieheshiyong,yibangzhuyishenggengquanmiandilejiehuanzhedejiankangzhuangkuang。liru,zaixinxueguanjibingdepingguzhong,gaoCRPshuipingkenengbiaominggenggaodexinzangbingfengxian。yinci,dingqijinxingtijian,guanzhuzishenjiankang,shifeichangzhongyaode。zongzhi,Cfanyingdanbaideshenggaoshijitiduiyanzhengdefanying,kenengtishiduozhongjiankangwenti。ruguonijiancechuCRPshuipingxianzhushenggao,jianyizixun#(#)#(#)#(#)C(C)反(fan)应(ying)蛋(dan)白(bai)高(gao)说(shuo)明(ming)什(shen)么(me)?(?)C(C)反(fan)应(ying)蛋(dan)白(bai)((()C(C)R(R)P(P))())是(shi)一(yi)种(zhong)在(zai)体(ti)内(nei)应(ying)对(dui)炎(yan)症(zheng)时(shi)产(chan)生(sheng)的(de)急(ji)性(xing)期(qi)反(fan)应(ying)蛋(dan)白(bai)。(。)当(dang)身(shen)体(ti)受(shou)到(dao)感(gan)染(ran)、(、)外(wai)伤(shang)或(huo)其(qi)他(ta)炎(yan)症(zheng)刺(ci)激(ji)时(shi),(,)肝(gan)脏(zang)会(hui)迅(xun)速(su)合(he)成(cheng)并(bing)释(shi)放(fang)C(C)R(R)P(P),(,)致(zhi)使(shi)血(xue)液(ye)中(zhong)的(de)C(C)R(R)P(P)水(shui)平(ping)升(sheng)高(gao)。(。)因(yin)此(ci),(,)C(C)R(R)P(P)的(de)检(jian)测(ce)在(zai)临(lin)床(chuang)上(shang)常(chang)被(bei)用(yong)来(lai)评(ping)估(gu)和(he)监(jian)测(ce)炎(yan)症(zheng)反(fan)应(ying)。(。)当(dang)C(C)R(R)P(P)水(shui)平(ping)升(sheng)高(gao)时(shi),(,)通(tong)常(chang)意(yi)味(wei)着(zhe)体(ti)内(nei)存(cun)在(zai)一(yi)种(zhong)未(wei)被(bei)排(pai)除(chu)的(de)炎(yan)症(zheng)。(。)常(chang)见(jian)的(de)原(yuan)因(yin)包(bao)括(kuo)细(xi)菌(jun)感(gan)染(ran)、(、)病(bing)毒(du)感(gan)染(ran)、(、)免(mian)疫(yi)系(xi)统(tong)疾(ji)病(bing)((()如(ru)风(feng)湿(shi)性(xing)关(guan)节(jie)炎(yan)、(、)系(xi)统(tong)性(xing)红(hong)斑(ban)狼(lang)疮(chuang))())、(、)慢(man)性(xing)病(bing)((()如(ru)糖(tang)尿(niao)病(bing)、(、)心(xin)血(xue)管(guan)疾(ji)病(bing))())或(huo)肿(zhong)瘤(liu)等(deng)。(。)这(zhe)并(bing)不(bu)意(yi)味(wei)着(zhe)这(zhe)个(ge)数(shu)值(zhi)可(ke)以(yi)直(zhi)接(jie)指(zhi)向(xiang)某(mou)一(yi)种(zhong)特(te)定(ding)的(de)疾(ji)病(bing),(,)而(er)是(shi)提(ti)示(shi)医(yi)生(sheng)需(xu)要(yao)进(jin)行(xing)进(jin)一(yi)步(bu)的(de)检(jian)查(zha)和(he)评(ping)估(gu),(,)以(yi)确(que)定(ding)潜(qian)在(zai)的(de)健(jian)康(kang)问(wen)题(ti)。(。)除(chu)了(le)炎(yan)症(zheng)反(fan)应(ying),(,)C(C)R(R)P(P)高(gao)还(hai)有(you)可(ke)能(neng)与(yu)生(sheng)活(huo)方(fang)式(shi)有(you)关(guan),(,)例(li)如(ru)吸(xi)烟(yan)、(、)肥(fei)胖(pang)、(、)缺(que)乏(fa)锻(duan)炼(lian)等(deng),(,)甚(shen)至(zhi)一(yi)些(xie)心(xin)理(li)因(yin)素(su)((()如(ru)压(ya)力(li))())也(ye)会(hui)影(ying)响(xiang)C(C)R(R)P(P)水(shui)平(ping)。(。)因(yin)此(ci),(,)保(bao)持(chi)健(jian)康(kang)的(de)生(sheng)活(huo)习(xi)惯(guan),(,)如(ru)均(jun)衡(heng)饮(yin)食(shi)、(、)规(gui)律(lv)运(yun)动(dong)和(he)良(liang)好(hao)的(de)心(xin)理(li)状(zhuang)态(tai),(,)对(dui)于(yu)降(jiang)低(di)C(C)R(R)P(P)水(shui)平(ping)、(、)维(wei)护(hu)整(zheng)体(ti)健(jian)康(kang)至(zhi)关(guan)重(zhong)要(yao)。(。)在(zai)临(lin)床(chuang)实(shi)践(jian)中(zhong),(,)C(C)R(R)P(P)检(jian)测(ce)常(chang)与(yu)其(qi)他(ta)指(zhi)标(biao)结(jie)合(he)使(shi)用(yong),(,)以(yi)帮(bang)助(zhu)医(yi)生(sheng)更(geng)全(quan)面(mian)地(di)了(le)解(jie)患(huan)者(zhe)的(de)健(jian)康(kang)状(zhuang)况(kuang)。(。)例(li)如(ru),(,)在(zai)心(xin)血(xue)管(guan)疾(ji)病(bing)的(de)评(ping)估(gu)中(zhong),(,)高(gao)C(C)R(R)P(P)水(shui)平(ping)可(ke)能(neng)表(biao)明(ming)更(geng)高(gao)的(de)心(xin)脏(zang)病(bing)风(feng)险(xian)。(。)因(yin)此(ci),(,)定(ding)期(qi)进(jin)行(xing)体(ti)检(jian),(,)关(guan)注(zhu)自(zi)身(shen)健(jian)康(kang),(,)是(shi)非(fei)常(chang)重(zhong)要(yao)的(de)。(。)总(zong)之(zhi),(,)C(C)反(fan)应(ying)蛋(dan)白(bai)的(de)升(sheng)高(gao)是(shi)机(ji)体(ti)对(dui)炎(yan)症(zheng)的(de)反(fan)应(ying),(,)可(ke)能(neng)提(ti)示(shi)多(duo)种(zhong)健(jian)康(kang)问(wen)题(ti)。(。)如(ru)果(guo)你(ni)检(jian)测(ce)出(chu)C(C)R(R)P(P)水(shui)平(ping)显(xian)著(zhu)升(sheng)高(gao),(,)建(jian)议(yi)咨(zi)询(xun)

发布于:北京市