“生病不用去医院”?警惕“伪营养师”的迷魂阵|小说区 图片区色 综合区

  工人日报 江德斌

  “产品包装上写着食用量是每日1片~2片的维生素C,‘营养师’却建议我爸妈一天吃30片~40片。”据7月29日新华网报道,江苏杜女士近日向记者反映,某保健品“营养师”向其家人进行不专业的营养指导,不仅夸大保健品功效,还劝说家人“生病不用去医院,吃他们的产品就能好”。近年来,打着“营养师”旗号推销保健品的现象屡见不鲜。从线上社交平台到线下“健康讲座”,“营养师”身份似乎已成为销售员的新“人设”。

  上述“营养指导”本质上都是精心设计的套路,他们先以“健康管理师”“营养顾问”等身份获得潜在顾客的信任,再通过伪造成功案例、夸大产品功效等手段将普通保健品包装成“灵丹妙药”来诱导消费。更令人忧心的是,他们精准锁定中老年群体,利用其重视身体健康、信息辨别能力较弱等特点,通过各种手段促使其非理性消费,此类乱象已对消费者健康构成威胁。

  乱象滋生背后,是资质模糊与监管滞后的双重困境。当前,市场上的“营养师”称谓被严重泛化,短期速成的培训证书鱼目混珠,令正规注册营养师资质的信任度受到冲击。一些企业将销售话术包装成“营养课程”,通过线上社群、直播等新兴渠道规避监管,使得商业营销与专业指导的边界日益模糊。

  营养指导的初衷是传递科学。“营养师”沦为销售工具,受损的不仅是消费者的经济与健康权益,更是整个健康产业的发展根基,因此要努力驱散“伪营养指导”的阴霾,让保健品市场回归健康发展的正轨,让真正的营养科学惠及大众——最好的“保健品”永远是理性与科学。

  面对当前的乱象,厘清“营养指导”与“商业营销”的边界刻不容缓。一方面,必须进一步明确保健品销售的行为禁区,对夸大疗效、替代治疗等虚假宣传设定更严厉的处罚标准。另一方面,监管部门应完善跨平台协同机制,对线上的社交平台、直播账号,线下的健康讲座等实施更有针对性的监管,从源头阻断虚假宣传链条。此外,消费者需保持清醒认知,保健品不能替代药品的常识要入脑入心。总之,绝不能让“伪营养师”随意布下迷魂阵透支市场健康。

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