浙江月饼“花枝招展”出圈 中秋味道飘香海外|国产精品久久
中新网嘉兴10月3日电 (胡丰盛)中秋将至，中国月饼市场迎来销售高峰。在浙江，多款融入本土特色的月饼不仅走俏国内市场，也飘香海外。
在桐乡，以桑叶为原料制作的月饼成为市场新宠。当地将桑叶粉掺入饼皮，或将桑叶汁拌入馅料，成品色泽清雅、口感清新，将地方农业特色与传统节令食品巧妙融合。
“去年没买到的客户，今年早早就来预订。”桑叶月饼创始人张屹英表示，这款月饼带有清润茶香与清甜口感，颇为惊艳，不少消费者感叹，田间常见的桑叶竟能做出如此独特的风味。
温州苍南的桥墩月饼则以其“豪迈”风格著称——形如满月、馅料饱满，承载着浓厚的闽南风味与侨乡记忆，吸引不少海外侨胞下单。
今年，桥墩月饼正式命名为“瓯式月饼”。当地企业在传承工艺基础上积极创新，以菠萝丁、芒果丁等低糖辅料替代传统馅料。浙江松山食品有限公司董事长王超静介绍，企业还升级了包装技术，延长了月饼保质期，“让远在海外的侨胞更安心地品尝地道‘家乡味’”。
在嘉兴秀洲新塍镇，手工制作月饼成为当地中秋的“仪式感”。老字号饼家坚持从和面、制酥到烘烤全程手工，尽管外形不如机器制品规整，但其“古早味”与“匠心”仍广受欢迎。今年，陆家桥饼世家推出巧克力麻薯、椰蓉蔓越莓等新口味，店铺老板路晶晶说，芋泥肉松咸蛋黄月饼日销上千，尤其受年轻人喜爱。
更具突破性的创新来自浙江省中医院。该院推出“五行月饼”，将百合、茯苓、山楂等药食同源食材融入馅料，主打低糖养生，兼顾口感与健康，引发市场关注。该院全科医学科主任汤军表示，“五行月饼”既承载传统文化，又通过科学配比降低药味，适合各年龄段消费者。
业界人士指出，浙江特色月饼的成功，源于对地方文化的深入挖掘与现代化表达。这些产品既满足消费者对个性化、高品质商品的需求，也通过味觉记忆强化了文化认同。“尤其在海外侨胞中，家乡风味的月饼不仅是食品，更成为文化身份的象征。”(完)
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