“百万保额”仅保一万?网络保险岂能沦为文字游戏|国产精品免费无遮挡无码永久视频
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“百万综合意外险”的醒目宣传让消费者满怀期待,可点开细则才发现,“百万”仅针对飞机意外,普通意外身故保障缩水至十万元,医疗补偿更是只有一万元。上海消保委联合复旦大学的测评,曝光了部分互联网保险的套路:号称“不限健康状况”的重疾险,健康告知条款依旧存在;核心保障责任被藏在页面深处,诱人的宣传语却占据视觉中心。当“百万保额”成了“文字游戏” ,无疑会侵蚀人们对相关产品的信任。
互联网保险宣传语中的“信息迷宫”,把互联网的便捷性异化成了欺诈的温床。“百万”“0门槛”“100%赔付”等极具冲击力的词汇放在宣传页,限定条件、免责条款等关键信息深埋在“文字海洋”或次级页面里,如此人为制造认知屏障,“确保99.99%的人不会去看”,这是系统性误导,是对消费者权益保护法的公然漠视。
“投保容易理赔难”的根源,在于失序的逐利逻辑压倒了契约精神与服务本质。互联网保险本应凭借技术打破信息壁垒,实现普惠便民的目的。然而,在“流量至上”与“快速转化”的指标驱动下,部分企业将严肃的金融契约降格为快消品营销套路,其不再依靠精准的风险定价与优质的理赔服务赢得市场,而是利用信息不对称,在消费者认知薄弱的环节设下陷阱,以此牟利。当“百万”承诺在理赔时缩水,消费者失去的不仅是金钱,更是对整个行业的信任。长此以往,行业信誉将面临极大的风险。
值得欣慰的是,已有企业做出了正面示范。有头部互联网保险公司将核心保障与免责条款做成可视化图表,在投保页首屏展示,还配上了简洁明了的语音解读。该企业连续三年理赔满意度位居行业前列,投保量也稳步增长。这充分说明,透明化并非与盈利相悖,反而能赢得消费者的信任与青睐。
终结“文字游戏”,需要监管、行业、消费者等多方发力。监管要从“形式合规审查”转向“实质效果干预”。依据《互联网保险业务监管办法》,强制规定核心免责条款与限责条件,须以独立弹窗形式在投保关键环节展示,并设置至少30秒的强制阅读时间。同时,建立保险宣传语“负面清单”,严禁使用“无条件”“百分百”等绝对化误导表述。同时要加强线上巡查,对恶意误导行为施以高额罚单,提高违规成本。行业要将“透明”置于首位,优化条款展示,设置7天投保“冷静期”。消费者也要提高警惕,投保前重点查看“保险责任”和“免责条款”,遇到误导可向银保监会投诉。
任何行业,若算计用户,终将自毁长城。当“百万保额”成了空洞的魔术,互联网保险的“便捷”就成了伤害消费者的利刃。保险的灵魂是风险共担,而非“电子迷宫”,只有各方共同努力,才能让互联网保险回归保障本质。
关育兵《工人日报》(2025年07月29日 05版)
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