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中新网大兴安岭11月6日电 (记者 姜辉)5日，大兴安岭地区2025-2026冬季冰雪旅游“百日行动”暨“舞动冰雪·冬汇兴安”促消费活动新闻发布会召开。记者从会上获悉，大兴安岭地区计划发放政府消费券300余万元，通过联动各县(市、区)开展18场次主题促消费活动。同时，鼓励辖区内电商企业通过直播带货等形式，让全国各地消费者既能“云游”兴安雪景，也能“嗨购”林区好物。
2025-2026年冰雪旅游季，大兴安岭地区文旅局以“课本上的兴安岭，祖国冬天开始的地方”为核心IP，紧密围绕“大美兴安挑战极寒，神州北极邂逅极光”主题，深度挖掘地域特质，凝练出“冬季极早、位置极北、气候极寒、天象极光、冰雪极纯”的“五极特色”。
漠河市围绕“丰富体验、沉浸场景、商品普及、线上传播”四大维度，全方位展现冰雪旅游新活力，打破传统模式，打造多元沉浸体验。运动领域新增冰雪赛车基地及极地漂移等项目，常态化开展冰上龙舟赛等赛事；亲子群体设四大主题研学冬令营及冰雪游乐园；民俗方面新增民族风情体验、冬捕等活动，北极村保留民居特色供游客参与包饺子等互动。场景打造上，核心点位用冰雕雪塑打造“流动名片”，特色村落构建奇幻打卡场景，节庆期间结合祈福仪式、赛事等营造热闹氛围。商品领域，通过文创设计大赛推出极光、民俗主题产品及非遗衍生品，挖掘特色食材打造“漠河味道”。
今冬，呼玛以“两极穿越”为核心，串联“两山一湾”自然奇景、“二村一岛”红色记忆等节点，打造沉浸式寻北路线。同时从景区提质、服务升级、配套完善、要素创新四大维度优化体验，并推出第三届冰雪武侠文化周、“泼雪文化”、冬季采摘等新业态，全力打造G331两极穿越路线“必停站”，诚邀全国游客感受百年老县的冰雪之美与人文温度。
塔河县今冬旅游以“冷资源变热体验”为主线，围绕“冰雪+非遗+体育+研学”四大板块，策划10余项主题活动。其中，“吕日格仁”冰雪舞蹈SHOW带来“非遗+冰雪”沉浸式体验，“满腔热‘雪’”冰雪趣味运动季25场赛事贯穿全程，“踏雪寻踪”森林穿越、冰湖寻鲜等活动可体验鄂伦春传统技艺，“鄂伦春之夜”村晚则再现民族歌舞与萨满文化。同时，塔河以古驿道为轴，串联二十二驿站、十八站古人类遗址等节点，推出3条特色冰雪线路。游客可在遗址触摸旧石器时代文化印记，在风情园参与桦树皮画、刺绣等非遗体验，全方位感受塔河冰雪风光与人文底蕴。(完)
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