“课本中的鲁迅”全新IP发布|激情人妻另类人妻伦
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中新社重庆7月25日电 (记者 钟旖)近几年，鲁迅文化“火出圈”，各类文创衍生品大受欢迎。人民教育出版社(简称“人教社”)与鲁迅文化基金会25日在重庆达成战略合作，并共同发布“课本中的鲁迅”全新IP。
这一IP是鲁迅文化基金会和鲁迅家属全国首次的全系列授权。
鲁迅先生长孙、鲁迅文化基金会会长周令飞表示，鲁迅文化基金会长期致力于通过“大师对话”等国际文化交流活动，积极推动中华文化走向世界。
周令飞强调了此次合作的重要意义：“鲁迅先生的姓名、肖像，都值得我们用心呵护。”他希望，通过与人教社的战略合作，为市场树立规范，推出真正有内涵的鲁迅文创产品，让大众能够通过这些精品亲近鲁迅、读懂鲁迅。
据悉，“课本中的鲁迅”IP形象经过严谨的版权授权与多轮设计打磨，已最终确立了兼具历史真实性与现代审美表达的全新形象，从非遗合作、潮玩手办、户外生活、文具手账等四个产品矩阵出发，打造了一系列具有辨识度和青春朝气，有性格、有态度、有温度的文创产品。
人民教育出版社社长黄强表示，此次人教社与鲁迅文化基金会的战略合作，将充分发挥双方资源优势，在文化教育推广、文创产品开发、展览研学活动等多个领域深化合作，共同推广鲁迅精神、提升品牌价值、履行文化使命。(完)
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