上海第六届“11直播月”启动|亚洲熟伦熟女新五十路熟妇
中新网上海10月31日电 (记者 姜煜)第六届“11直播月”暨长宁区直播经济集聚区主题活动31日启动，活动由上海市商务委员会、上海市长宁区人民政府联合主办。
上海市商务委副主任周岚在启动仪式上表示，直播经济正在深刻重塑商业模式和消费生态。近年来，上海一直在推动直播经济高质量发展，监测数据显示，2024年上海市直播零售额约4937亿元，同比增长12.9%，在全国城市中位居第一。
为加快实施《上海市推动直播经济高质量发展三年行动计划(2024—2026年)》，打造直播活动IP，发挥上海直播电商优势，激活消费潜力，助力直播经济高质量发展，根据年度计划安排，上海市商务委员会将于11月1日至11月15日组织开展第六届“11直播月”。
“11直播月”活动将广泛发动上海直播平台、直播基地、多频道网络机构(MCN)、零售企业、品牌企业等优质市场经营主体，围绕国货潮品及老字号、时尚潮玩、本地生活、进博好物、文旅消费、产业赋能和数商兴农等七大板块，通过专题线上直播、线上线下联动、产品体验、对口支援地区联动等，推出新品首发、价格直降、打折优惠、限时加赠、秒杀抽奖、发放红包和优惠券等丰富多彩的60余场线上线下主题直播活动。
启动仪式上，长宁区、杨浦区、松江区、虹桥国际中央商务区四个直播经济集聚区和崇明区发布了配套活动，7家重点企业发布了特色主题活动。“上海市网络主播培训阵地”正式落地长宁，“长宁区直播经济集聚区发展建设联动机制”正式成立。
此外，上海市网购商会和容么么、携程集团、春秋旅游等企业代表共同发起《品质电商直播间管理规范》地方标准长宁试点倡议，上海国际MCN联盟现场发布了“中国好品暨丝路电商大会(沙特)”项目。(完)
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