直播间“假洋牌”乱象:平台与监管部门应形成合力|国产精品久久久久久妇女6080

  不让“假洋牌”有可乘之机

  治理直播间“假洋牌”乱象,平台与监管部门应形成合力。直播平台要落实主体责任,完善准入管理机制;监管部门应加强执法力度,让“假洋牌”及其推手付出应有的代价,还应建立常态化、长效化的监管机制,对违法违规行为形成高压震慑。

  近期,某电商直播间伪进口奶粉乱象被曝光,本地生产的普通冲调燕麦粉,被堂而皇之冠以洋品牌高价售卖。这并非孤例,在电商直播间有不少“假洋牌”骗局,让消费者跌入陷阱。

  “假洋牌”出现在美妆、保健品、食品等多个领域,其套路已然“成熟”:成本低廉的普通商品在国内进行生产、在国外注册商标,仅仅冠以一个“洋名”,摇身一变成为高端进口货,身价倍增。同时,直播间部分主播将商品真实身份层层包裹,刻意模糊产地信息,轻描淡写商标背景,再通过精心设计的话术,让消费者在冲动下单中防不胜防。

  这本质上是一种商业欺诈,利用消费者“进口等于高品质”的刻板印象进行精准收割。更令人愤慨的是,不少“假洋牌”以次充好、虚标成分,消费者支付了昂贵的“进口溢价”,到手的却是货不对板甚至存在安全隐患的劣质产品。

  “假洋牌”带来的恶劣影响不容小觑。一方面,“假洋牌”涉嫌虚假宣传,存在误导,侵犯了消费者的知情权与选择权。食品保健品类的商品一旦出问题,更是会直接影响到消费者的身体健康。此外,“假洋牌”生产、销售都在国内,并不会因税费、跨境运输等承担更高成本,却往往因为带着“洋名”而抬高定价,直接损害了消费者的经济利益。

  另一方面,“假洋牌”凭借虚假光环,挤占了正规本土品牌的生存空间与市场份额。当用心做好产品、提升品质的正规企业,因品牌认可度不足而输给一个精心包装的“假洋牌”时,会削弱本土品牌创新和提升品质的积极性,最终损害的是整个行业的创新生态和可持续发展能力。

  治理直播间“假洋牌”乱象,平台与监管部门应双管齐下形成合力。直播平台要落实主体责任,完善准入管理机制,加强对品牌背景、生产经营地址等信息的核实,及时封限违规编造信息、进行虚假宣传的直播账号。监管部门应加强执法力度,对虚假宣传、以次充好等违规行为,必须依法重拳出击,让“假洋牌”及其推手付出应有的代价,还应建立常态化、长效化的监管机制,对违法违规行为形成高压震慑。

  屡屡曝光的“假洋牌”骗局,也警示消费者:购物时应擦亮眼睛、仔细甄别,切莫被主播的演技和氛围裹挟冲动下单,应仔细查看产地、原材料等详细信息,不让“假洋牌”有可乘之机。同时应该认识到,中国制造、中国产品、中国品牌早已今非昔比,盲目崇尚“洋品牌”的消费心态早已不合时宜,是时候以更自信、更理性的眼光,去发现和支持真正优质的国货精品了。(经济日报 赵心仪)

baineizhangshoushu:shilihuifudexiwangbaineizhangshiyizhongchangjiandeyanbujibing,zhuyaobiaoxianweijingzhuangtidehunzhuo,congerdaozhishilixiajiang。suizhenianlingdezengchang,baineizhangdefashengjilvxianzhuzengjia,geihuanzhedeshenghuodailailezhuduobubian。raner,suizheyixuejishudejinbu,baineizhangshoushuyichengweiyizhonganquanqieyouxiaodezhiliaofangfa,weizhongduohuanzhetigonglezhongjianguangmingdexiwang。shouxian,baineizhangshoushudeanquanxingdedaoguangfanrenke。xianrujin,caiyongchaoshengruhuashudengweichuangshoushufangshi,shuhouhuifuqiduan,shuhoubingfazhengfashenglvdi。shoushuguochengtongchangzaijubumazuixiajinxing,huanzhezaiqingxingzhuangtaixiajieshoushoushu,shuhoubiankelijiganshoudaoshilidegaishan。zhezhongjishudejinbu,shidebaineizhangshoushubujinduilaonianhuanzheanquanyouxiao,duinianqinghuanzhedezhiliaoyezhujianchengweikeneng。qici,baineizhangshoushudeshijihebiyaoxingyuelaiyueshoudaozhongshi。danghuanzheyinbaineizhangdaozhirichangshenghuoshoudaoyanzhongyingxiangshi,jiuyingdangkaolvshoushuzhiliao。tongshi,zaoqishoushuyekenengjianshaoshuhoubingfazhengdefasheng,bingtigaozuizhongdeshijiaozhiliang。zheyiguandiandedaolebushaolinchuangyanjiudezhichi,qiangtiaolebaineizhangshoushuzaigaishanhuanzheshenghuozhiliangfangmiandezhongyaozuoyong。zuihou,huanzheduishoushudexinlizhunbeiyebukehushi。suiranshoushubenshenbijiaojiandan,danxuduohuanzheyinduishoushudekongjueryanwuzhiliao。tongguoyishengdezhuanyezhidaoyugoutong,huanzhekeyigengjiaqingchudilejieshoushudebiyaoxing、anquanxingheshuhouxiaoguo,congerjianqingxinlifudan,gengjijidimianduizhiliao。zongshangsuoshu,baineizhangshoushushiyixiangchengshueranquandeyixuejishu,nenggouyouxiao白(bai)内(nei)障(zhang)手(shou)术(shu):(:)视(shi)力(li)恢(hui)复(fu)的(de)希(xi)望(wang)白(bai)内(nei)障(zhang)是(shi)一(yi)种(zhong)常(chang)见(jian)的(de)眼(yan)部(bu)疾(ji)病(bing),(,)主(zhu)要(yao)表(biao)现(xian)为(wei)晶(jing)状(zhuang)体(ti)的(de)混(hun)浊(zhuo),(,)从(cong)而(er)导(dao)致(zhi)视(shi)力(li)下(xia)降(jiang)。(。)随(sui)着(zhe)年(nian)龄(ling)的(de)增(zeng)长(chang),(,)白(bai)内(nei)障(zhang)的(de)发(fa)生(sheng)几(ji)率(lv)显(xian)著(zhu)增(zeng)加(jia),(,)给(gei)患(huan)者(zhe)的(de)生(sheng)活(huo)带(dai)来(lai)了(le)诸(zhu)多(duo)不(bu)便(bian)。(。)然(ran)而(er),(,)随(sui)着(zhe)医(yi)学(xue)技(ji)术(shu)的(de)进(jin)步(bu),(,)白(bai)内(nei)障(zhang)手(shou)术(shu)已(yi)成(cheng)为(wei)一(yi)种(zhong)安(an)全(quan)且(qie)有(you)效(xiao)的(de)治(zhi)疗(liao)方(fang)法(fa),(,)为(wei)众(zhong)多(duo)患(huan)者(zhe)提(ti)供(gong)了(le)重(zhong)见(jian)光(guang)明(ming)的(de)希(xi)望(wang)。(。)首(shou)先(xian),(,)白(bai)内(nei)障(zhang)手(shou)术(shu)的(de)安(an)全(quan)性(xing)得(de)到(dao)广(guang)泛(fan)认(ren)可(ke)。(。)现(xian)如(ru)今(jin),(,)采(cai)用(yong)超(chao)声(sheng)乳(ru)化(hua)术(shu)等(deng)微(wei)创(chuang)手(shou)术(shu)方(fang)式(shi),(,)术(shu)后(hou)恢(hui)复(fu)期(qi)短(duan),(,)术(shu)后(hou)并(bing)发(fa)症(zheng)发(fa)生(sheng)率(lv)低(di)。(。)手(shou)术(shu)过(guo)程(cheng)通(tong)常(chang)在(zai)局(ju)部(bu)麻(ma)醉(zui)下(xia)进(jin)行(xing),(,)患(huan)者(zhe)在(zai)清(qing)醒(xing)状(zhuang)态(tai)下(xia)接(jie)受(shou)手(shou)术(shu),(,)术(shu)后(hou)便(bian)可(ke)立(li)即(ji)感(gan)受(shou)到(dao)视(shi)力(li)的(de)改(gai)善(shan)。(。)这(zhe)种(zhong)技(ji)术(shu)的(de)进(jin)步(bu),(,)使(shi)得(de)白(bai)内(nei)障(zhang)手(shou)术(shu)不(bu)仅(jin)对(dui)老(lao)年(nian)患(huan)者(zhe)安(an)全(quan)有(you)效(xiao),(,)对(dui)年(nian)轻(qing)患(huan)者(zhe)的(de)治(zhi)疗(liao)也(ye)逐(zhu)渐(jian)成(cheng)为(wei)可(ke)能(neng)。(。)其(qi)次(ci),(,)白(bai)内(nei)障(zhang)手(shou)术(shu)的(de)时(shi)机(ji)和(he)必(bi)要(yao)性(xing)越(yue)来(lai)越(yue)受(shou)到(dao)重(zhong)视(shi)。(。)当(dang)患(huan)者(zhe)因(yin)白(bai)内(nei)障(zhang)导(dao)致(zhi)日(ri)常(chang)生(sheng)活(huo)受(shou)到(dao)严(yan)重(zhong)影(ying)响(xiang)时(shi),(,)就(jiu)应(ying)当(dang)考(kao)虑(lv)手(shou)术(shu)治(zhi)疗(liao)。(。)同(tong)时(shi),(,)早(zao)期(qi)手(shou)术(shu)也(ye)可(ke)能(neng)减(jian)少(shao)术(shu)后(hou)并(bing)发(fa)症(zheng)的(de)发(fa)生(sheng),(,)并(bing)提(ti)高(gao)最(zui)终(zhong)的(de)视(shi)觉(jiao)质(zhi)量(liang)。(。)这(zhe)一(yi)观(guan)点(dian)得(de)到(dao)了(le)不(bu)少(shao)临(lin)床(chuang)研(yan)究(jiu)的(de)支(zhi)持(chi),(,)强(qiang)调(tiao)了(le)白(bai)内(nei)障(zhang)手(shou)术(shu)在(zai)改(gai)善(shan)患(huan)者(zhe)生(sheng)活(huo)质(zhi)量(liang)方(fang)面(mian)的(de)重(zhong)要(yao)作(zuo)用(yong)。(。)最(zui)后(hou),(,)患(huan)者(zhe)对(dui)手(shou)术(shu)的(de)心(xin)理(li)准(zhun)备(bei)也(ye)不(bu)可(ke)忽(hu)视(shi)。(。)虽(sui)然(ran)手(shou)术(shu)本(ben)身(shen)比(bi)较(jiao)简(jian)单(dan),(,)但(dan)许(xu)多(duo)患(huan)者(zhe)因(yin)对(dui)手(shou)术(shu)的(de)恐(kong)惧(ju)而(er)延(yan)误(wu)治(zhi)疗(liao)。(。)通(tong)过(guo)医(yi)生(sheng)的(de)专(zhuan)业(ye)指(zhi)导(dao)与(yu)沟(gou)通(tong),(,)患(huan)者(zhe)可(ke)以(yi)更(geng)加(jia)清(qing)楚(chu)地(di)了(le)解(jie)手(shou)术(shu)的(de)必(bi)要(yao)性(xing)、(、)安(an)全(quan)性(xing)和(he)术(shu)后(hou)效(xiao)果(guo),(,)从(cong)而(er)减(jian)轻(qing)心(xin)理(li)负(fu)担(dan),(,)更(geng)积(ji)极(ji)地(di)面(mian)对(dui)治(zhi)疗(liao)。(。)综(zong)上(shang)所(suo)述(shu),(,)白(bai)内(nei)障(zhang)手(shou)术(shu)是(shi)一(yi)项(xiang)成(cheng)熟(shu)而(er)安(an)全(quan)的(de)医(yi)学(xue)技(ji)术(shu),(,)能(neng)够(gou)有(you)效(xiao)

发布于:北京市